For many itโs the highlight of the show weekend, but if you think you can just turn up at the Bonhams Autumn Stafford Sale this October 17-18 and expect to walk away with a bargain, think again. Buying at auction needs careful planning and consideration. After all, fail to prepare, prepare to fail. Here are some simple tips from The Classic MotorCycle editor James Robinson to help you on your wayโฆ
Auction Do’s And Don’ts
James Robinson gives auction advice to James May and Richard Hammond at the Stafford show last April
Iโve bought quite a bit at auction, for myself and on behalf of others. Iโve also bid for a lot and come away with nothing. Iโve regularly ignored my own advice and almost landed myself with something I didnโt really want, while Iโve also stood next to someone and bid on their behalf, and despite their encouragement to keep going past the price weโd agreed pre-sale, Iโve turned and walked away.
Bidding is exciting, but itโs nerve-wracking too. Having bid (and won) on a motorcycle for someone out of the country, communicating via a very dodgy mobile signal, I committed myself to a contract for significantly more than I paid for my house. Oneโs palms become sweaty and pulse quickenedโฆ
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Iโve gone specifically to buy one bike and come away with another of the same marque/model, as the catalogueโs pictures flattered the first one but made the other look worse than it really was, while Iโve also bought a bike because it just seemed too cheap to let pass by.
Iโve also regretted having not bid on a bike thatโs gone โcheapโ, but if Iโd been bidding for it, then the other person might have been prepared to go on and on too. So never walk away thinking โI should have had that at that priceโ because, basically, you never can; if youโd have been bidding then the price would have been higher.
Itโs also worth, if you can, getting a look at who youโre bidding against. If youโre up against one bloke, whoโs stood with his wife and son, say, then heโs normally come specifically for that lot. Unless youโre prepared to โgo all the wayโ and beyond, youโll never win. However, if you are up against a dealer and youโre prepared to pay market value (even if it is beyond what you think) youโll always succeed as a dealer needs to sell on whatever he buys for a profit. And as (very roughly) most dealers look to make ยฃ1000 out of every bike, then you have that โin hand.โ
Doโฆ
Have a price, and stick to it
Always register, you never know
Check the documents/anything else with the lot
Speak to someone about โyourโ lot
Try and view the day before
Donโtโฆ
Miss the lot you came for
Bid on a whim
Stand behind someone tall
Get carried away/competitive
Bid on the wrong lot (Iโve seen it happen)
Bonhams Stafford Autumn Sale takes place across the weekend of October 17-18 at the Carole Nash Classic Motorcycle Mechanics Show at Staffordshire County Showground. Get more information, including ticket details, HERE.





